No! We are not a marketing agency or providing lead generation services. The data you have access to by using Franchise Ninja should be shared with your marketing team or agency to enhance and refine your existing marketing efforts.

Of course! Click the Talk to Us button at the top of the page to find a time that works with your schedule. We can’t wait to show you all Franchise Ninja can do!

No, we do not require a credit card to join the Beta trail. Just fill out the form and we’ll get you started.

Yes, in fact in order to activate your account you must sign up for training. You can bring anyone from your internal team and members of your marketing agency.

Yes! We encourage you to share this data with your marketing team - either external or internal! Please bring members of your marketing team to training so they can understand how to use and access the data!

Yes! We are happy to show you, your Fran Dev team, and your marketing agency the best way to utilize the data to maximize its impact on your franchise development efforts.

Data within the Platform is derived from clickstream data purchased from across the internet. Clickstream data records the sequence of actions a user takes online, providing insight into how they navigate websites and what interests them.

Clickstream data is purchased from multiple reliable and trustworthy sources. We then filter out all data except for that related to "buying or starting a business“. The remaining data is scrubbed, cleaned, and validated.

Our identity graphic is then applied to the data, primary email addresses are validated, and all additional data points are appended.

The output is a daily data set of U.S. adults actively searching for “buying or starting a business.”

Each brand must have their own license for the data. Reach out to one of our Product Ninjas to discuss special pricing for multiple franchise brands.

An "In-Market" audience refers to candidates who have actively researched buying or starting a business in the previous 30 days. This is your Total Addressable Market (TAM). These are not leads yet, but potential candidates showing interest.

An "Engaged" audience refers to In-Market candidates who visit one or more Franchise Development sites.

You will receive real-time alerts when these candidates visit your Franchise Development website.

This is the ideal stage to begin your sales process. Depending on visit volume and frequency, these visitors may qualify as leads.

A Custom Audience is a targeted advertising segment created by an advertiser using their own data sources. This allows advertisers to reach specific groups of users who have already interacted with their business or are part of a defined customer list. Custom Audiences are widely used in digital advertising platforms such as Facebook Ads, Google Ads, and others.

Data sources for Custom Audiences can include website visitors, app users, email subscribers, or customer lists (such as email addresses or phone numbers).

Utilizing Custom Audiences enables advertisers to re-engage existing customers, upsell, cross-sell, or exclude current customers from certain campaigns.

Data is typically hashed and anonymized to protect user privacy.

Here is an example:

A retailer uploads a list of past purchasers’ email addresses to a platform like Facebook Ads to show them a new product promotion.

You can find more information on Audience Targeting in the Franchise Education Center.

A Licensed Custom Audience refers to a custom audience segment that is created using third-party data, which has been legally obtained and licensed for advertising purposes. This is distinct from standard custom audiences, which use first-party data owned by the advertiser.

Data sources for Licensed Custom Audiences are sourced from data providers or brokers who collect and license audience segments (e.g., demographic, behavioral, or interest-based data).

Licensed Custom Audiences must comply with data privacy laws and platform policies, ensuring that the data is collected and shared with proper user consent.

Licensed Custom Audiences allow advertisers to target new potential customers who fit specific criteria but are not already in their own customer database.

Here is an example:

A car dealership uses a licensed custom audience from a data provider to target people in their area who are in-market for a new vehicle, even if those people have never interacted with the dealership before.

You can find more information on Audience Targeting in the Franchise Education Center.

Custom Audiences use your own customer data (like emails or website visitors) for ad targeting and retargeting.

Licensed Custom Audiences, on the other hand, are pre-built audience segments sourced from third-party data providers, allowing you to reach new, privacy-compliant groups you don’t already have data for.

You can find more information on Audience Targeting in the Franchise Education Center.